Henkel - Baby Reus

For the launch of brand new laundry detergent developed especially for baby clothes, German multinational Henkel was looking for an original approach at product activation for Holland and Belgium. Their agency was quick to invite us to the conversation and together we came up with an online platform with a twist: a real-time baby romper customizer.

Using the receipt as proof-of-purchase, Baby Reus buyers were eligible to receive a free Baby Reus romper with their baby's name on it, delivered to their doorstep. Our fully responsive platform checked for multiple entries, filtered out bots and scripts and was able to handle several large spikes in traffic without effort.

As the campaign gained traction, we ended up processing over 5000 requests for customized rompers in three months.

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